Search results for "consumer culture"
showing 7 items of 7 documents
Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework
2013
The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…
Fashion and Eroticism Men's Underwear in the Context of Eroticism
2001
What is the process when historically obviously neutral things are becoming loaded with mental meanings, associations and qualities, getting a new turn of expression? The article deals with the changing of men’s underwear from garments of pure utility to high fashionable, visible things. The context in which the change has taken place, the language which supports the new meanings, the forms, colours and use of the “unmentionable” are studied from an ethnological viewpoint. The author emphasises the aspects of new adaptations of the meaning of fashion in relation to changing gender roles, new ideals of the body and new mechanisms in consumer culture.
Children with their dreams – what kind of reveries are accepted in school context?
2011
The media and the contemporary consumer culture are central categories in modern childhood. They have opened new kinds of experiences and learning situations for children. In this article we are interested in the role of the media and consumption in schoolchildren's daily life. The data consist of writings and drawings of 7–12-year-old schoolchildren. Children have told us about their dreams, social worlds and doings in the mediated world. By asking children about all these things we are most likely able to find out how modern childhood and the learning situations in the class are influenced by the media and consumer goods. It is important to analyse children's experiences in the virtual en…
Children’s art: Work or play? Preschoolers considering the economic questions of their theatre performance
2011
During their theatre project, a group of 6-year-old children tried to pursue the role of active actors, decision-makers and producers. For them their theatrical activity was viewed as work, despite the fact that adults tend to count it as play. Children were also eager to earn from their performance. Money was a sign of appreciation and status, and it determined for its part children’s position as genuine actors in an artistic project. The article considers whether some of children’s activity could be understood as work.
Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generatio…
2016
This thesis investigates Generation Y sustainable food consumers in the prevailing consumer culture and their differences in signalling and perceiving sustainability. The reasons why they engaged to a sustainable diet and the possible conflicts around it were also studied. Relevant contexts around consumer culture, possessions, identities and Generation Y regarding sustainable food consumption were presented as the theoretical framework. The focus was on Generation Y consumers in order to recognize relevant the contexts that influence their behaviour in the marketplace. Qualitative research methods were utilized as the data was gathered through nine in-depth interviews furthermore applied t…
Eettinen kuluttaminen kulutuskulttuurissa
2016
The aim of this dissertation is to contribute to our knowledge and understanding of the various meanings of ethical consumption constructed in consumer culture, especially from consumers’ viewpoint. This doctoral thesis belongs to the field of cultural and interpretive consumption research (CCT). The research consists of an introductory essay and three articles, of which two are published in academic journals. The introductory essay presents the general research task, conceptual framework, and methodological choices and discussion to conclude the main results of the dissertation. The research included in this dissertation uses qualitative methods and applies discursive content analysis, geo…
Exploring the everyday retail experience: The discourses of style and design
2014
In contrast to earlier studies focusing on spectacular retail store environments, this study concentrates on examining ordinary retail stores and everyday retail experiences. The article explores how different sorts of retail environments influence consumers' experience and behaviour. The research uses a comparative case study and employs the theoretical framework of geosemiotics. Investigating three different stores from the perspective of architectural style reveals that cultural meanings are firmly attached to interior style design, and these can be traced in customers' retail experiences. Our findings suggest, firstly, that stores' focusing solely on functional aspects such as the effic…